I love the Avatar films so much my mate once nicked a 6-sheet poster from a bus stop — it lived on my wall for years. They’re brilliantly made, genuinely top-tier cinema. And thankfully, they ditched Papyrus for the last two. Ryan Gosling can finally get some sleep.
But even with a $1 billion combined budget and $5 billion in box office, somehow no one’s got eyes on the kerning?
A middleweight designer in the UK charges £300 a day. Kerning takes 10 minutes. I’ve done it pro bono. You’re welcome.
How to kern:1. Choose a font with similar vibes — something close in weight, contrast, and style.2. Zoom out — over and over — to spot those awkward gaps (they’re more obvious when you’re not up close).3. Manually nudge the letters until the spacing feels right — trust your eyes, not the defaults.4. Optional but recommended: Email your boss and ask for a raise. You’ve earned it.