It seems that conceptualising logos has fallen off the agenda of contemporary designers. With the surge of digital media and the growing significance of an online presence, there’s been a noticeable shift towards prioritising simple, uncomplicated designs. This shift has led to an emphasis on minimalist logos rather than intricate conceptual designs 🪢
Furthermore, the proliferation of design tools and templates available online has fostered a perception that logo design should be standardised and commoditised. Designers and businesses have already opted for pre-made templates and tools instead of investing in a custom-designed logo with a robust conceptual foundation 💪
However, graphic designers should always strive to prioritise conceptualisation in logo design to ensure effective communication of the brand’s values, identity, and message to its target audience. Because conceptualisation remains a vital aspect in crafting memorable and impactful logos, while execution may potentially be delegated to an artworker or AI 🦾
Here is a video explaining how I’ve done it for one of my client 👨‍🔧