Brand positioning for Benson & Hedges

For over a year I worked on brand guidelines for Benson & Hedges, researching the brand, learning and living it. Alongside the brand guidelines and the typeface my work was to design Benson & Hedges’ crest using the same colour and mood.

By the end of the project I’d designed a document of over 100 pages, with rules of use that embodied the brand’s strong and bold identity.

Poster

Client

Benson & Hedges

Agency

Brave

Service

Visualisation