Brand positioning for Benson & Hedges
For over a year I worked on brand guidelines for Benson & Hedges, researching the brand, learning and living it. Alongside the brand guidelines and the typeface my work was to design Benson & Hedges’ crest using the same colour and mood.
![](https://antonburmistrov.com/wp-content/uploads/2012/04/benson-hedges-guidelines-1-uai-258x182.jpg)
By the end of the project I’d designed a document of over 100 pages, with rules of use that embodied the brand’s strong and bold identity.
![](https://antonburmistrov.com/wp-content/uploads/2018/03/benson-hedges-crest-12-uai-258x183.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2018/03/benson-hedges-class-permanent-5-uai-258x365.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2018/03/benson-hedges-guidelines-visuals-8-uai-258x182.jpg)
Client
Benson & Hedges
Agency
Brave
Service
Campaign