Font set for Benson & Hedges Gold’s Inspire Achieve campaign

Whilst a man is defined by his actions, everything from the car he drives to the clothes he wears is a further signifier of his tastes, status and style, each accessory a mark of his distinction. We inspire our audience by reinventing the classic B&H crest to capture his influences and aspirations, past and present. Depict the traditional and contemporary cultural beacons and aspirations of the more distinguished gentleman. Two letter sets were designed, distinguishing the differences between past and present.