Outdoor and press ads for Guinness Saint Patrick’s Day 2021

The 2021 campaign idea was to bring Guinness’ magic to St. Patrick’s Day by creating moments filled with joy and positivity that bring people together and incorporating natural, fresh greenery to signal new beginnings. Inspired by the music and magic of our liquids, the key visuals represent moments on the cusp change.

Client

Guinness

Agency

HeyHuman

Service

Visualisation