Visuals for Smirnoff’s ‘Infamous since 1864’ campaign
For Smirnoff’s ‘Infamous since 1864’ campaign, I designed conceptual activation ideas for OOH, experiential, on-trade and Point of Sale applications.
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-1-uai-258x387.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-2-uai-258x285.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-3-uai-258x163.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-6-uai-258x344.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-7-uai-258x243.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-11-uai-258x161.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-25-uai-258x178.png)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-12-uai-258x155.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-13-uai-258x344.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-14-uai-258x387.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-17-uai-258x330.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-19-uai-258x108.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-18-uai-258x171.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-15-uai-258x137.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-27-uai-258x92.png)
![](https://antonburmistrov.com/wp-content/uploads/2020/03/smirnoff-in-bar-activation-20-uai-258x387.jpg)
Client
Smirnoff
Agency
HeyHuman
Service
Campaign