Branding for Jon Vincent Watchmakers

Mr Vincent Light, having previously managed manufacturing for Timex in the U.K, left the company in 1987 to set up a watch repair workshop in his home town of Lanarkshire, quickly establishing himself as the go to watchmaker for quality repairs.

The sign of trust

Today Jon Vincent is a premium watchmakers based in Hamilton, Scotland. My task was to create a stylish and reassuring sign, that represented ideas of opulence and trustworthiness. I developed the monogram, which was to become a sign of quality, reassurance, trust, expertise and guidance.

Guardians of precious moments in time
Business cards are double sided, simple and neat
Envelope with gold foiled monogram

There are three colours for the brand; the primary colours are deep purple and off-white, with gold as the secondary colour.

“Serving watch lovers from land's end to John O'Groats.”
1. Corporate monogram stitched on company merchandise 2. Corporate monogram on a flag
Jon Vincent’s custom built workshop has been accredited by the most prestigious watch manufacturers in the world, making their service highly sought after in the luxury watch market


Jon Vincent Watchmakers


Branding, Lettering, Logo