Visualisation of SlimFast Keto campaign
SlimFast updated the positioning and packaging of their core product range to engage with a younger audience and communicate the key product attributes, with the aim of overcoming some consumers’ hesitancy. The update included showing a more relevant, modern brand with a range of flavours and real food. I was tasked with developing a key visual for the range that reflected these elements.
![](https://antonburmistrov.com/wp-content/uploads/2020/11/slimfast-keto-1-scaled-uai-258x172.jpg)
![](https://antonburmistrov.com/wp-content/uploads/2020/11/slimfast-keto-2-uai-258x559.jpg)
Client
SlimFast
Agency
HeyHuman
Service
Campaign, Print