“The Battle for Attention Live” poster design for HeyHuman’s talk at Cannes Lions

See the real-time battle between technology and human attention unfold on the Experience Stage. Session will bring to life the neuroscience concept of “cognitive load” and the challenges it poses for creativity. In the “economy of attention”, there are the demands of digital messaging outstripping our cerebral supply. The idea was to show a human arm wrestling a robot.

Additional visuals for presentation slides