“The Battle for Attention Live” poster design for HeyHuman’s talk at Cannes Lions

See the real-time battle for attention between technology and humans unfold on the Experience Stage. The session aimed to bring to life the neuroscience concept of “cognitive load” and the challenges it poses for creativity. Exploring the “economy of attention”, and how the demands of digital messaging are outstripping our cerebral supply. The visual concept shows a human arm wrestling a robot arm.

Additional visuals for presentation slides