“From street to school” competition posters for Aviva

Aviva placed a brief challenging university creatives to come up with designs calling to move kids from streets to school. My idea was to show the consequence of that not being done. While boys a future men are facing potential imprisonment, girls as future women have risks to be domestically abused if remained on the streets. Instead of posters I’ve presented lollypop skin transfers, that can be bought by parents in developed world for their kids as a reminder of a vicious cycle.

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