“From street to school” competition posters for Aviva

Aviva placed a brief challenging student creatives to come up with designs calling to move kids from streets to school. My idea was to show the consequences of that not happening. As future men, boys face potential imprisonment and as future women, girls face the risk of being abused if they remain on the streets. Instead of conventional posters I presented the designs as lollypop skin transfers.

Project

University

Outcome

Campaign