“Everything is possible” campaign posters for Guinness Football

The concept for this brief was to invite people to experience the parallels between Guinness’ liquid energy and football’s edge-of-the-seat moments by zeroing in on those times when it seems anything could happen.

My task was to create a visual world that encapsulates those electric moments, where the feeling of possibility is magnetic. In these moments the excitement and magic that happens in football is juxtaposed with the excitement and magic that lives within Guinness.

I’ve created the interplay of smooth flowing light, refreshing injections of colour and candid expression. This world invites people to feel the visceral pull of possibility that flows through Guinness.






Campaign, Digital, Print