Concept visuals for Glenfiddich’s “Where Next?” campaign

Glenfiddich launched a global campaign to introduce their new brand idea; “Where Next?”. The idea and campaign communicates the uncertain and challenging journey of growth and reimagines the brand’s stag icon as a symbol of this.

The visual element of the brief started with an exploration of the potential executions, in which I was heavily involved. I developed conceptual executions of print ads from abstract and typographic designs, to realistic settings.

Concept development

Client

Glenfiddich

Agency

Agency Space

Service

Visualisation