Got Crabs, a quirky food truck in North Cornwall, needed a logo that captured their brand’s playful and cheeky personality. The brief called for a wordmark logo that was bold, memorable, and distinctly their own—steering clear of clichéd nautical themes. Their aim was to position themselves as a must-visit holiday spot for beach-goers and foodies alike, combining top-quality seafood rolls with a fun, relaxed vibe.

Drawing inspiration from brands like Mob Kitchen and Santa Cruz Skateboards, the design featured bold typography in vibrant orange and red tones. This combination embodied the brand’s energetic yet fuss-free identity, making it pop across signage, social media, and even merchandise. The result? A standout vis id that not only turned heads but also helped cement Got Crabs as an essential part of the North Cornwall holiday experience.