Brand identity for myself “Chestnut”

After carrying out surveys among the people who know me and gathering information on how they perceive me, I concluded that my ‘shape’ would be that of a chestnut. For this prickly project I had to create a Brand Book, chestnut identity manual, compile rules for how to apply the branding, explain the ideal mode for consuming chestnuts and detail the best wines to complement a meal of chestnuts.




Branding, Logo


ADAA’10 Semi-finalist