The BD webinar aims to answer several important marketing questions; 1. How are global companies adapting their creative strategies to the changes brought about by the pandemic? and 2. How has the pandemic accelerated the spread of brands and how is this changing consumer behaviour? The design idea was to focus on the relationship between the brand and human and to highlight the elements that a person would instantly relate to; a simple, highly obvious, cheerful, humanistic emoji, consisting of the capital letters of the event name.