To celebrate 100 years of television, IBC created a special installation for their annual trade show in Amsterdam. The theme — “100 Years of Television” — looked back at the moments that shaped how we see the world, from the moon landing to MrBeast.

They brought me in to design a logo that could tie it all together. The lettering piece was built from layered stripes — each one representing a different era of TV, from film reels and CRTs to colour, plasma, and LED screens.