Arsenal FC, “Join The Team” visualisations for the pitch

‘Join The Team’ evokes a sense of belonging in potential fans. Arsenal are a team, a club and a community. These three things are one and the same. By joining the community, you become part of the team. Idea is in wearing the same t-shirt because being part of the team is wearing the same uniform as the team.


for Arsenal FC


Leo Burnett


Campaign, Digital