Black Shines Brightest was born out of the new Guinness Africa Global Positioning, bringing it to life with a distinctive platform identity. The new platform idea is inspired by Guinness’ bold and lively beer. It’s been interpreted within a modern brand world that is more dynamic, inviting, magnetic – and with cultural resonance.

I was asked to design the key visual to prompt and engage with an audience to enjoy a more connected bar experience. The visual approach uses the interplay of vibrant colour and light, balanced with a strong sense of black to evoke the excitement of the Bright House.