Smirnoff is the most popular spirit in Ireland, but it’s experiencing a decline. To change perceptions of vodka as a potent and basic choice, Smirnoff is launched a new Light Long Serve – Smirnoff No.21, lemonade, ice, and a squeeze of lime, showing that vodka can be enjoyed in different ways. The launch was supported by the packaging design for the new free special edition glass, the silhouette of which is featured on the box.