Sushi King specialises in freshly made seafood and always press their own juices. They needed a cool label idea for a range of homemade juices that would help reduce the cost of packaging production, i.e. suitable for different types of bottles and juice flavours. I came up with a universal label design printed with white ink on a transparent film saying “Sushi King homemade lemonade 500ml”, which is glued to a bottle, and the flavour is then handwritten on.