Gilbey’s gin is a mainstream white spirit that is currently available in Kenya and Brazil. Within the markets it is a well-known brand but lacks a unique feel and has not been invested in for 10 years. The brand therefore needed to refresh its image with the aim to launch in new markets.

Based on this HeyHuman developed a new brand positioning and creative that lives up to the growth opportunities. Design and visuals highlight Gilbey’s uniquely refreshing smooth taste, that welcomes everyone.