Smirnoff’s is the world’s No.1 vodka and a true global brand. Smirnoff Orange & Smirnoff Extra Smooth is a new product variant made specifically for the Tanzanian market and bringing together an international brand with a local twist. The launch was supported by a full campaign with OOH, radio, on/off trade visibility and sampling activations – all of which was complied into a full campaign toolkit for local implementation.

My job was to create two similar key visuals using illustrations of traditional motifs; one for Orange, one for Extra Smooth.