Identity for a London-based trap artist The Ninetys

The Ninetys is a music producer from South London. His music style mostly falls under the genres of trap, dubstep, house and other electronic music. I was commissioned to create a fresh, urban image for his brand. The concept is 90°.

The idea behind the design was to show graphic elements at 90 degree angles. This could be visualised as a triangle or as crossed lines with an angular approach.
Branding is presented across a wide variety of merchandise from headphones to t-shirts
The symbol and decorative elements are used together to decorate these colourful paper wristbands
In most cases, the sign will be printed rather than the full logo
The only trap artist with a design identity.

(In 2013)

The main asset for the brand is the bust which is used across most of the designs
The Ninetys' brand uses various assets, including shapes, colours and typefaces, all of which were documented in the brief guidelines
Here is an example of how the decorative elements can be stitched onto an already branded polo shirt
The decorative elements can also be used as printed merchandise. Graphic ornaments have no particular rules when it comes to application. They could be tattooed onto the body, or spray-painted onto existing graffiti

Client

The Ninetys

Service

Branding, Logo

Featured

Designspiration, FFFFOUND!, From Up North, Inspiration Grid, Must Be Printed, Trademarks & Symbols; Alphabet Logo book, Tut Design

Process