Identity for an Estonian model agency Icon

Casting agency Icon represents variety of talents and actors as well offers the casting service. Icon provides cast for photoshoots, magazine covers, commercials, feature films etc., that require classical beauty as well for very character based stories. I was asked to form an identity for classy, knowledgeable and stylish agency.

Double sided business cards with silver coated logo on the front side and painted logo on the back side

Main page of the website

Model cards featuring model’s portrait on the front and model’s parameters with full height photo at the back

Envelope with double sided model card are ready to be posted

This eclectic styled logo combines traditional craft motifs and elongated, rounded shapes. The art deco feel represents development in art, design, architecture and fashion. The logo is executed with thick lines merging in to thin ones forming the word ‘icon’.


Agency Icon


Branding, Digital, Logo, Print