Design language for #HerHomeAdvantage, Guinness Football campaign in Cameroon

Guinness has a special partnership with football and to celebrate the Guinness Super League, a new women’s football tournament, Guinness Cameroon launched a brand new campaign. ‘#HerHomeAdvantage’ tells the story of one of the players from the new Super League and how, through her passion and commitment to football, she’s garnered the same from friends and family.

The visual language consists of bold, typographic elements, expressive phrases and vibrant colour, combined with powerful frames taken from the TVC. For this campaign I designed posters, social posts and a label for a limited edition bottle.






Branding, Campaign, Digital, Logo