“100% electric” branded car wrap graphic for Nordic Spirit’s promo tour

Nordic Spirit held a road-show event with a mobile activation campaign that featured a Land Rover Defender travelling around different regions of Britain to promote its merchandise and products. In 2021, Nordic Spirit turned the Defender 100% electric making ads on wheels carbon-free. For this I was asked to design a vinyl wrap with the clear messaging “100% electric”.

Client

Nordic Spirit

Agency

HeyHuman

Service

Lettering