Brand positioning for Benson & Hedges

For over a year I was working on brand guidelines for Benson & Hedges, researching the brand, learning and living it. Alongside the brand guidelines and the typeface my work was to design Benson & Hedges crest using the same colour and mood.

In the end I’ve designed over 100 page document with rules of use that depicts the strong and prominent identity with its agenda.

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