They Keep You Alive for Rock CF
Originally the idea behind the visual was inspired by the name and the trainers. Where it was interesting to show the trainers in the shape of a pair of lungs to symbolise the breathing of oxygen. The essence of the trainer was it’s lightness.
After completing this visual, and displaying it on various sites, I received a particularly interesting email referring to the poster. The email was from Emily Schaller. Emily is the person who strongly identified with the concept behind the poster as in her case, running really did literally keep her alive. Effort, resistance and quality of life are gained through running.