JTI icons

Japan Tobacco International requested the design of a set of icons for the packaging of their various products. The packaging varies depending on the shape of the product (tubes or pouches etc.) The icons must be clear and visually represent what is asked of the consumer. The set includes: Roll Your Own, Make Your Own, cigarette amount, quality/value and price. I designed various icons in a range of different styles from iconic to instructional.

April 2013