They keep you alive

After completing original Nike Air Max lungs, and displaying it on various sites, I received a particularly interesting email referring to the poster. The email was from Emily Schaller; who strongly identified with the concept behind the poster as in her case, running really did literally keep her alive. As I read about her story, I learned that she suffered from cystic fibrosis from her young age.

"In 1982, when Emily Schaller was 18 months old, doctors told her parents she wouldn’t live to turn 18. They discovered she had cystic fibrosis, a disorder that prevents vital organs such as the lungs and pancreas from functioning properly. Doctors predicted that Schaller would struggle to breathe and to gain weight — that she’d be sickly and weak."

Runners World

She started running, and to the shock of her doctors, her condition began to improve dramatically. As she grew up, she became more and more active and began fund-raising for suffers of cystic fibrosis eventually starting her own charitable organisation, LetsRockCF.

To whom this poster appeals more than ever before if not Emily?
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