Identity for a London-based trap artist The Ninetys
The Ninetys is a music producer from South London. The style of his music mostly applies to genres such as trap, dubstep, house and other electronic music. I was commissioned to create a fresh, urban image for his brand. The concept is 90°.
The idea behind that is to show graphic elements in a way where angles are at 90 degrees. This could be visualised as a triangle or as crossed lines with an angle of 90 degrees.





The only trap artist with design identity.
In 2013

The main asset for the brand is the bust which is used across most of the designs




Client
The Ninetys
Service
Branding, Logo
Featured
Designspiration, FFFFOUND!, From Up North, Inspiration Grid, Must Be Printed, Trademarks & Symbols; Alphabet Logo book, Tut Design