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Durex Moi

Brand identity, student project

For this project we were required to chose an existing brand, in this case Durex, and create a brand extension for it. The extension was a range of hygienic cleansing wipes, intended for the intimate areas for use before and after sex. This project consisted of a group of 5 people. My task within this group was to visualize the concept.

Team: Account executive: Pierre Berthuel. Planner: Maryam Fereydoonfour. Traffic manager: Jerome Reid. Copywriter: Sereena O'Gorman

November '09


Process


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