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Chestnut

Brand identity, student project

After gathering information from surveys completed by people who know me and information on how people perceive me I concluded that my 'shape' would be that of a chestnut. For this prickly project I had to create the Brand Book, the manual for the chestnut identity, the rules and how to apply the branding, the ideal method to consume the chestnuts and which were the best wines to drink while eating the chestnut that would chance and compliment the identity as a meal.

Award: ADAA'10 Semi-finalist

October '09


Have a look
Process


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